Correct the underlying fact and preserve evidence of the error.
Capture the claim precisely
Save the question, complete answer, date, product surface, and cited URLs. Quote only the passage needed for internal review. A screenshot without context can turn a narrow error into an apparent universal statement about your company.
Ask the owner of the relevant business fact to verify it. Pricing, availability, integrations, certifications, and commercial terms can change. The marketing team’s memory is not a sufficient source for declaring an answer false.
Build a correction record
Document the observed claim, the correct statement, the supporting primary source, its effective date, and the responsible owner. Mark ambiguity explicitly. If a statement depends on plan, market, or customer contract, preserve those conditions in the correction.
For a hypothetical software product, ‘includes unlimited projects’ may be correct only for a particular tier. Replacing it with ‘projects are limited’ is equally misleading. The correction should explain the qualifying condition so a customer can make a decision.
Repair the information trail
Review owned pages and publicly accessible documentation for contradictions. Update old pages or provide a clear replacement where appropriate. Check that the corrected content is reachable through normal links and that important facts are present as visible text.
If a cited third-party page contains the error, use its correction process. Send the exact issue and supporting source, without demanding a favorable review. If no source is available, use the assistant’s normal feedback mechanism and continue monitoring; do not promise that feedback changes future answers.
Verify the correction in layers
Check that the source page now says the right thing. Then check whether new observations reflect the correction under comparable conditions. Keep these milestones separate: a source update does not mean every answer has changed, and one corrected answer does not prove the error is gone everywhere.
Add recurring errors to a fact-review calendar. A small maintained register of accurate commercial facts is easier to govern than hundreds of loosely synchronized articles. Your objective is to reduce customer confusion, not to make all descriptions flattering.
